Post by account_disabled on Jan 10, 2024 0:05:55 GMT -7
Next, we will detail how we arrived at the current Marketing .0 scenario, with a resumption of all previous steps. Marketing 1.0 At first, marketing focused on its production and products. The intention was to show that they had the best processes and the best quality products. ISO certifications, for example, are a symbol of this marketing mentality. In that context, there was not even an attempt at brand differentiation and audience segmentation.
With few competitors in the market, it was enough to highlight the functional attributes of its products and direct communication to the large mButt of consumers. We are also talking about the beginning of the Email List advertising era , which created campaigns and advertisements for mButt communication vehicles, radio and magazines. The message was the same for all consumers, regardless of whether they differed from each other, as is evident in the next step.
Marketing 2.0 In Marketing 2.0, companies realize that consumers are not all the same. Treating the market as a large mButt no longer works, because the number of competitors has grown and people have become more demanding of brands. Therefore, marketing becomes consumer-centric.
